Seattle Health Blog

Influence of the company for the food to determine the amount ingerida. Research results demonstrate the great influence (unconsciously) the company during the meal to determine the amount ingested.

Also important are other factors such as packaging, environment, advertising, etc. Experts advise trying to be aware of them to make them play in our favor.

The study was conducted by researchers at the Department of Human Psychology at the University of British Columbia (Canada) and published in the Journal of Consumer Research.

” Its main objective was to determine, scientifically and quantified the influence of the feeding of a person or company type and attitude. The results have been astounding.

The methodology used was to examine the behavior of 210 college students, which took one to one a film and made believe they were interested in their views on the film.

They were always accompanied by a member of the research team that weighed 48 kilos. This, in some cases came to their normal appearance (thin) and other (obviously, with different students) was stuffed with pillows to simulate being obese. During the film, offered sweets to both, first to the partner and then to the student.

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